Tony DeMaio founded Big Media USA in 2006 and has seen many changes in the internet broadcast world. He shares the Big Media USA mission and how it has stayed constant a through many technology changes. The tremendous growth in social media and internet usage has only increased the value of the Big Media USA mission. He explains the 3 Pillars that Big Media USA uses in ensuring the success of each podcast produced. In the 14 years of Big Media USA existence they have produced nearly 20,000 podcasts. We have produced podcasts for almost every type of business and non-profit organizations.

Tony DeMaio founded Big Media USA in 2006 and has seen many changes in the internet broadcast world. He shares the Big Media USA mission and how it has stayed constant a through many technology changes. The tremendous growth in social media and internet usage has only increased the value of the Big Media USA mission. He explains the 3 Pillars that Big Media USA uses in ensuring the success of each podcast produced. In the 14 years of Big Media USA existence they have produced nearly 20,000 podcasts. We have produced podcasts for almost every type of business and non-profit organizations.

Big Media USA Executives talk VALUE!

Are you able to explain to your friend what the offer is and how they can benefit by telling them in one sentence it is what you’re doing?

Then you’re on the right track. Skip meaningless jargon, which only insiders will understand. It needs to be in the right language of your customer. To be able to do that you need to know how it is your customer talks. You cannot guess what language they use, you have to test it as part of your understanding of your customer, as part of the process.

Here’s one measure that illustrates how big podcasting has become: As of June 2018, Apple says its podcast platform includes approximately 550,000 active shows. That’s a lot of podcast vying for your eyes and ears and your time. Almost anyone who starts a podcast can regale you with lessons they learned the hard way. No process of creation will proceed smoothly 100 percent of the time. The suggestions in this show can help you fashion an intentional creative process in which you ensure you truly understand what you’re making, for whom and why.

These tips come from two executives at Big Media USA who have created multiple podcasts and closely observed the growth of the podcast industry.